The King of the Lotteries
The king of the lotteries couldn’t come from anywhere but the United States. 44 States operate at least their own lotto with many having an additional intra-state draw. The US Powerball is the flagship for all lotteries, both online and offline.
The US Powerball gained huge notoriety and attention in 2016 when, after a number of draws without any winners the jackpot rolled over past the $1,000,000,000 marker for the first time. No one told the Powerball about this milestone though and the jackpot kept growing until its reached the dizzying heights of $1,560,000,000!
How does the US Powerball Work?
The US Powerball is 5/69 + 1/26 lotto draw. This means that for the regular numbers a player needs to pick 5 numbers from a possible selection of 69 + 1 Powerball Number (Known as the Powerball) from a selection of 26. The secret to the Powerball’s success and why the jackpot climbs so much, so quickly is all down to the set up. The relatively large (when compared to other lotteries) number of possible selections makes the odds of winning the Powerball very high…with this comes huge jackpots & quickly!
The Powerball drawing takes place twice a week on a Wednesday & Saturday. The Wednesday draw perfectly breaks up those midweek blues and helps to get millions of working Americans over the hump! The Saturday Powerball draw is the flagship draw of the flagship lottery, but this doesn’t mean that jackpots will follow this rule!
Why is the Powerball So Popular?
This is a question that all the administrators of rival lotteries would love to know the answer to. The popularity of the Powerball really comes down to three things: User Experience, Brand Recognition & Time in the Industry. Here well take a look at the three driving factors behind the success of the US Powerball.
The user experience for playing the Powerball is good, but nothing exceptional or extraordinary compared to the other lottery draws out there. Many, many people now play and purchase their lottery tickets online and so the user experience for players like this often doesn’t depend on the Powerball itself. If you buy your tickets online through a ticketing service then it is the user experience of the ticketing service that stands out, not that of the Powerball. Having said all this, the Powerball certainly offers an easy to use website and buying tickets offline in the home state of California is exceptionally easy (in fact you’ll have a harder time trying to avoid Powerball tickets than you would trying to find them!).
Although maybe not the first, the US Powerball is certainly the best-known lottery throughout America, and arguably, the world. I think that the brand recognition comes down to two main factors: the first is the brand name, Powerball is a great name for a lottery. It sounds strong, assertive and you as the player are hoping that your picked balls will be powerful. The second is built upon the name itself and more with how the public relate to the draw. Powerball has been able to gain a footing in the zeitgeist thanks down to its huge jackpots that were mentioned earlier. The name Powerball has become synonymous with insanely big jackpots and changing people’s lives. If I were to tell anyone in the US that I am a Powerball winner, they would immediately be thinking 9 figures – This is a powerful aspect of the Powerball as a company that often goes under the radar.
The Lottery Industry
“Being second is to be the first of the ones who lose” – Ayrton Senna
Although this might not be as true for the lottery world as it is for professional F1 car racing…the point still stands, and Powerball was first to many. The first “real” lottery on a Federal, rather than a State level cannot be unappreciated. This factor is an underlying factor and is one of the reasons why the US Powerball is the king of the lotteries.